5 Top Tips to Supercharge Your Salon Marketing

Hi, how are you doing, fantastic I hope! Before you have a read below can I ask a couple of quick favours? If you think my post is worthwhile could you either leave a comment at the bottom of the post or share it on your social media (you could do both of course :)  ) Also if you haven't already I strongly recommend you subscribe to get updates so you never miss any of my posts. Up to you of course but it does make a difference - anyway thanks in advance, enjoy...

So I'm doing a FREE telephone Seminar on Wednesday eve based on the title of this post and I thought it would be a good idea to give you a taste of what i'm going to cover.

Register For FREE Telephone Seminar HERE

The world we operate business in today is so volatile and changing every moment - the question I always ask is "Do you look like a company 5 years in the future or one 5 years in the past?"

If it's the second one then you HAVE to start changing the way you are operating and communicating.

However this isn't just about social media etc - of course that's critical today, however, it's more about about understanding the way communication in business has changed.

You may have heard me talk about Fans before - that having a customer is not enough, we need them to become fans - but this is the key change that has occurred in marketing.

YOU DON'T SELL 'YOU' ANYMORE - YOUR FANS SELL YOU!

The power of a fanbase who actively promote you is the key to success today. the crazy thing in the salon business though is that it has always been like that for us - however we are not capitalising on it in a world where it has become the ultimate key to success.

So here are my top 5 tips:

1. WHAT DO YOU STAND FOR? If you want people to rave about you, to tell their friends etc, then what do you want them to say - what is about you that will make you stand out from the crowd?

2. MAKE IT HAPPEN! Don't wait for people to rave about you - make sure they do!

3. STOP SPAMMING! The power of a subscribed list versus a database - A subscribed list will engage with you at least 10 -20 times more than a database will!

4. OWN THE LAND! Be careful of relying on Social Media too much to build your list - would you build a house on rented land? Of course not - but many people are building a business on rented land - You don't own anything on social media!! This is why a subscribed e-mail list is so important - you own the land!

5. ENGAGE ME! In such a noisy world it's not easy to stand out - make sure you provide content that will engage your fans to ensure your message is heard.

I will be digging further into these 5 areas on Wednesday night plus a few extra little gems I'm saving for you

It's completely FREE - just pop here   Register for Telephone Seminar     

and book your place - we will send you a phone number or weblink and all you have to do is call in or click on the link just before 6.15pm on Wednesday the 29th July 2016 and join in. Don't worry, you don't have to do anything - there will be around 100 people on the call - you can't hear them and it's obviously non participative (that would be crazy - 100 hairdressers/therapists talking on the same phone call haha). I will be live though and it will just be like sitting in a room listening to me for 45 minutes or so, but from the comfort of your own home.

Here is the link again, just click through and register,

Alan

Register for Telephone Seminar